Broker Testimonials

HOW LONG HAVE YOU BEEN IN REAL ESTATE AND WHAT ATTRACTED YOU TO A CAREER IN THIS INDUSTRY?

I am working in the real estate industry for 9 years. I started quite by accident and thought I would do this temporarily. But very quickly I realized that working with people is my calling. My greatest satisfaction is when I can help customers find their desired home and fulfill their dreams. For us Bulgarians our home is something sacred. We have a saying: "My home is my castle."

WHY DID YOU CHOOSE TO AFFILIATE WITH ERA BULGARIA?

I always thought that the large companies are the future in this business area. The red color, the good reputation, an excellent service that ERA provides for its team were sufficient reasons for me to make a choice.

WHAT ARE THE PRIMARY BENEFITS OF BEING PART OF ERA REAL ESTATE?

You are proud that you are part of a such successful company, you have self-confidence that you know and you can do the things right and maybe most importantly - you are not alone.

DO YOU HAVE AN EXAMPLE OF HOW THE ERA EUROPE CULTURE OF COLLABORATION AND KNOWLEDGE-SHARING AMONG BROKERS HAS HELPED YOU OR YOUR BUSINESS?

In 2012 I was in Portugal. I had the opportunity to visit several offices of ERA in different cities. I was impressed that everyone was completely open and honest with us and willingly shared how they became successful. Organization of international, european and national conferences where we have the opportunity to participate and share our experience, are essential to achieve success.

WHAT ARE THE 3 BENEFITS OF BEING PART OF THE ERA EUROPE NETWORK?

• International experience
• The incentive to become so good as the best one
• Knowledge/Know-how

WHY DID YOU CHOOSE TO AFFILATE WITH ERA REAL ESTATE?

Because I've always worked in large companies, this franchise model gave me the opportunity to work in a large company and to have my own business. I chose ERA because I liked more her policy and style of work than other companies for real estates.

WHAT ARE THE BIGGEST BENEFITS OF BEING PART OF ERA REAL ESTATE TO YOU AND YOUR BUSINESS?

That I can be part of a network and can learn from my colleagues. I can compare with the others and make parallel between me and the others from my network – I have a Benchmark.

DO YOU HAVE AN EXAMPLE OF HOW THE ERA CULTURE OF COLLABORATION AND KNOWLEDGE-SHARING AMONG BROKERS HAS HELPED YOU OR YOUR BUSINESS?

The opportunity to exchange experience between ERA agencies helps me and my colleagues with years of experience to implement the changes successful and on time and to be more flexible in our work.

HOW DOES ERA REAL ESTATE HELP YOU BETTER MANAGE YOUR PEOPLE, INVENTORY AND LEADS?

The consulting team of ERA Bulgaria that is responsible for my agency, helps me and my managers a lot to deal more effectively with the personal and business management and to develop even better manager skills.

HOW DO YOU OR YOUR AGENTS BENEFIT FROM THE ERA AWARDS PROGRAMS?

ERA Mladost won several times the national competitions of ERA Bulgaria. I am ERA Champion for 2007, and for the period 2009 – 2013. One of the most beneficial awards for me were my participation in the international conference in Orlando, Florida and ERA Europe Leadership Conference in Prague and Vienna, where I had the opportunity to exchange experiences with my colleagues from other countries.

WHY DID YOU CHOOSE TO AFFILATE WITH ERA FRANCE?

I’ve been working with ERA France for seven years now and began as a start-up agency. When I chose real estate as my next endeavor, it was personally inconceivable to exercise this profession in an independent and isolated way. It was for this reason that I looked into several recognized and reputed franchise offerings in the sector. I chose ERA France for its reputable international standing as well as for the integrity of its people.

WHAT ARE THE PRIMARY BENEFITS OF BEING PART OF ERA REAL ESTATE?

The benefits of being an ERA franchise are numerous, some of which are readily identifiable, while others are less so, but certainly all of which contribute to the success of the agency. The principal benefits are:

• Assistance in recruiting agents through specialized sites and national campaigns
• Training for our managers and sales teams
• Tools, including multiple websites with innovative functions and ERA France’s nationwide magazine
• The work methods recommended by the ERA Business Consultants who also supervise the correct application of those methods
• The network effect: the experiences shared between colleagues within the ERA network

DO YOU HAVE AN EXAMPLE OF HOW THE ERA EUROPE CULTURE OF COLLABORATION AND KNOWLEDGE-SHARING AMONG BROKERS HAS HELPED YOU OR YOUR BUSINESS?

Collaboration between ERA agents across Europe has allowed us to complete a number of sales, particularly with our neighbors to the north Belgium and to the south in Portugal where the brand is very well represented. I recognize that my colleagues are promoting the European aspect of the network more and more, and at a time when mobility is becoming a major factor in people’s lives, this is turning out to be a key advantage.

WHAT ARE 3 BENEFITS OF BEING PART OF THE ERA EUROPE NETWORK?

The fact that ERA France is part of a larger European network allows us to take advantage of the tools tried and tested in other European countries; tools that we then adapt to our market.

The various seminars in which we participate via membership in the ‘Club Manager’ (a grouping of ERA France’s top brokers) helps us to gain a more global perspective. A particular case that comes to mind was at the ERA National Conference in Portugal, a country with a complex real estate system that was severely hit by the recession. After having met and talked with several agents, members of ERA Portugal, I returned home full of humility and truly impressed by their devotion and positive results in the face of such adversity.

DESCRIBE YOUR BEST SATISFIED CUSTOMER STORY AND HOW ERA REAL ESTATE PLAYED A ROLE

I have plenty of stories to convey of my successful experiences as an ERA Broker. Although at the moment I’m thinking of a transaction closed thanks to my colleague Sylvain GARNIER, from the ERA Nemours agency located outside the Paris region. He referred a client to us wishing to sell her property in our community in the south, Cagnes sur Mer, near Nice; thanks to his professionalism and big-hearted personality, the sale closed quickly and under the very best conditions. This is what a network should be about, sharing with your colleagues; success breeding success, all while keeping your customers needs first in mind.

WHAT ARE THE PRINCIPLE BENEFITS OF BEING PART OF ERA REAL ESTATE?

In the immediate area I enjoyed great notoriety, but further afield I was completely unknown. Now, thanks to ERA marketing and networking, my name is recognized across Belgium! This additional exposure brings me more business, something I would not have enjoyed as an independent broker. Additionally, the ERA methods have helped me to develop and maintain a strong sales team, to maximize benefits through economies of scale and to sustain my business even in the most challenging times.

DO YOU HAVE AN EXAMPLE OF HOW THE ERA EUROPE CULTURE OF COLLABORATION AND KNOWLEDGE SHARING AMONG BROKERS HAS HELPED YOU OR YOUR BUSINESS?

Thanks to the ERA network I met a broker with whom I created a property development company. Together we build houses and sell these homes through our ERA office. That fact we shared the same values and were part of the same network brought us together and I now have an additional revenue stream for my business. Without a doubt, unique ERA marketing and services add value; but just as important for me is the ability to brainstorm with my ERA colleagues. The ideas we generate are fine-tuned by ERA Belgium and then implemented in the market. It is a company that listens. In this way the ERA know-how combined with our grass roots experience creates very positive synergies. Our aim is always to be ahead of the competition so this approach always keeps us moving forward.

WHAT ARE 3 BENEFITS OF BEING PART OF ERA IN EUROPE?

It is both a European and Globally recognized brand. It is trusted for delivering valuable services and this brings us clients! We also regularly profit from the ideas we learn from other ERA brokers.

DESCRIBE YOUR BEST SATISFIED CUSTOMER STORY AND HOW ERA PLAYED A ROLE.

In our office we attach great importance to establishing good client relations and meeting their needs. For us, client relationships are for the long term. Once we had a client’s home listed for sale; we were also helping him find a new home. When he ended up buying that home from another broker, he literally called us to apologize… our relationship was so solid that he felt indebted to us. We sold his home, and today, I have no doubt when he is ready to resell, he will be knocking on our door.